Pay-By-Link Promotion for RealTimePokerOdds - Saturday 12th of March 2005
In
an
attempt
to
boost
poor
sales,
a
gambling
software
website
is
trialling
a
???pay-by-link???
model.
The
RealTimePokerOdds
software
tells
players
the
exact
odds
of
their
Texas
Hold'Em
hand
winning,
whilst
they're
actually
playing.
Users
get
a
free
licence
if
they
create
a
hyperlink
in a
website
or
blog
to
the
software
website.
The move comes as a result of Google Adwords refusal to deal with gambling-related
sites
and
essentially
reduces
the
price
of
the
software
product
from
$47
to
the
click
of a
hyperlink.
By
giving
away
the
software
in
return
for
links
to
their
website
www.free-online-poker-odds-software.com,
the
company
hopes
to
improve
its
ranking
within
Google
and
the
other
search
engines.
It
remains
to
be
seen
if
the
approach
will
work,
but
top
rankings
within
Google
for
highly
competitive
search
terms
are
worth
their
weight
in
gold.
Some
Google
and
Overture
advertisers
pay
up
to
$10
per
click
for
the
most
competitive
terms.
???We've had to come up with an alternate strategy to build our web presence,??? said the RealTimePokerOdds CEO, ???If someone wants to use our software, all they have to do is link to our site, from either a website or a blog. That costs them almost nothing, but is very valuable to us.???
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